LAS VEGAS — A new connected bracelet from a designer behind the Harry Winston and Louis Vuitton brands keeps track of excessive sun exposure and lets you know when you've had enough.
The June bracelet — from Netatmo, known for its personal weather station monitors — is the first bracelet to measure the sun's impact. The device was launched on Sunday at the 2014 International CES show in Las Vegas.
The jewel on the wristband syncs with an iOS device and alerts users when the skin has had too much exposure to the sun. It also monitors UV intensity, tracks daily habits and advises women how to better take care of their skin. The app also calculates the maximum sun exposure for your specific skin type and reveals details about how much impact it's had throughout the day.
"Women are conscious of the need to use sun protection on vacation and sunny days, but there is a lack of awareness to protect oneself in everyday life," a company spokesperson told Mashable. "The sun rays can be strong and cause sun damage even on overcast days. This product is meant to help women know when and how to protect their skin every day from sun damage."
While fitness wristband trackers and smartwatches gain popularity in the market place, many are clunky and unattractive. But the June bracelet — by French jewelry designer Camille Toupet — is feminine and flattering, while also practical. It comes in gold, platinum and gunmetal.